Home Based Party Plan Sales   Party Plan People  

If you're not familiar with the term "party plan sales" or this type of business here is an excellent description from Winkipedia.

The party plan is a method of marketing products by hosting a social event, using the event to display and demonstrate the product or products to those gathered, and then to take orders for the products before the gathering ends. The primary lead generation system for home party plan sales is through the home party itself. The sales professional uses the home party business model as a source for future business.

The party plan is largely regarded as primarily the invention of Brownie Wise, who developed it for the Tupperware company in the early 1950s. The success of Tupperware was widely emulated. In this system, full-time commissioned representatives of the sales organization, almost invariably women, approach other women about hosting a social event in their homes during which a product will be demonstrated. In consideration, they will be given hostess gifts and a portion of the proceeds from the amount of goods sold. Frequently all in attendance will be given a token item of nominal value as an incentive to attend, although the primary reason to attend is for the fun of the social environment. The value of fun as a commodity coupled with personal customer service is what makes this business model so successful.

This plan has been used primarily to sell items whose main appeal is to women by women, such as Tupperware itself (a food-storage system), kitchen utensils, home decor items, jewelry, skincare, cosmetics, and similar products.

I've worked for several party plan type companies over the years. The first one was a company called Decorama which promoted home decor products - similar to what Home Interiors became years later. I didn't know anything about home decorating but the company provided training. Plus in my Representative kit I got some really nice products to show - and later to use in my own home. In the next 35 years or so I worked for Creative Circle, House of Lloyd/Christmas Around the World, Pampered Chef, Cookin the American Way, Tomboy Tools and probably more that I can't remember right now.

Not only did I earn some extra money with these businesses - I learned new skills. When I started working with Creative Circle I didn't know anything about needlecrafts. CC had a great program - the products were needlecraft kits - and the "party" included a demonstration of how to do one of 6 different needlecrafts. For instance - if the hostess chose a class on cross stitch we would give each guest a small stamped piece of cross stitch material, a needle and floss. By demonstrating how to start the design, do the cross stitch and finish it off we showed the guests that it was something they could easily learn. The kits we sold included cross stitch projects that could become part of the decor in their home.

I always enjoyed that type of party plan business model. It gives you a sense of worth to stand up in front of a group and "teach" them something. I think Moms especially appreciate it because it's kind of an alter ego thing for them. You spend your days chasing kids, doing laundry, cooking meals - all the important things that go into raising a family and running a home - but you don't always get the recognition you deserve. Sure, your family appreciates all that you do - but they rarely applaud and give you awards. Party plan companies have "sales meetings" where you do get applauded for your efforts and are often presented with awards.

If you would like to know more about this type of home based business the website I've listed below contains a lot of excellent information. I've also added links in the right column to websites for some of my MomSaves readers and Twitter friends who are actively working in this type of business. --Mom

Home Party Plan Network is an excellent website with a Home Party and Direct Sales Directory that lists some of the most popular companies offering consultant opportunities. They also have all kinds of resources listed on the site to help you with recruiting, hostess coaching, booking parties, home party games, and more.

Kate Julian* - Tomboy Tools
*Meet Kate in our MomFixIt section where she will be contributing regular articles to help you become a Super Handywoman.

Brenda Reid - Mary Kay

Brenda's Mary Kay Website

Katie Burke – Stampin’ Up!®
Independent Demonstrator
Katie is a Senior Supervisor with Stampin’ Up!  She enjoys teaching others how easy it is to make beautiful cards, scrapbooks, jewelry, and home décor – all using the same supplies!  With so many of us on a tight budget, Stampin’ Up! projects are a welcome alternative to store-bought products and being a demonstrator is rewarding for hobbyists and business builders alike.

If you would like your website added to this list please email me

Speaking of Parties...

Birthday in a Box

is not a party plan sales company
but they do have great products
to help you plan
your children's parties

I love all the great products to plan a perfect sleepover party

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